I’ll admit, I do read some “realtor” flyers that are left in front of our door, even though I gripe about the endless parade of tree trimming business cards, gardening cards, handyman cards, Merry Maid offers, and other realtor newsletters that find their way into our mail box or in front of our door.
But wait, I don’t read ALL of them. In fact 99% of them land in the trash, sometimes almost as soon as the traveling biz card dispenser drops them off. In fact, I have a waste basket right near our front door for this very purpose.
But I do read some that are well produced. Such as Darren Pujalet’s realtor newsletters. And no, he’s not paying me to write this, he doesn’t even know who I am. He’s even got a blog but it badly needs updating (kinda like this one LOL)
Here’s why I read his stuff over other “junk circulars” that immediately make their way to the trash:
1. It’s SHORT. It’s literally 1 large sheet of paper folded in half to make 4 glossy pages of material. Short enough for me to at least take a look at it.
2. It’s RELEVANT. The listings are based on my ‘burb. I care about the houses selling around ours. Not way out there somewhere in Torrance. Or Hermosa :p
3. It’s USEFUL. At least, the upper right corner of page 3, that has “Wellness Corner” in this issue on how to keep resolutions. Not like I make ‘em, but it’s a quick skim and I’ll skim it. I’ve gotten circulars from realtors that offer recipes! I get that I may fit into a “targeted profile” (female) but I don’t cook nor do I want to.
4. It’s got SUCCESS STORIES. In this issue I paid attention because I had walked past one of Darren’s Expired Listing Success Stories (2100 Blossom) several times over the past year.
I totally remember that sign on the door of the 2100 Blossom house about taking your shoes off because it was a “Hawaiian style” house, whatever that means (I thought that was a Japanese style house where you have to take off your shoes).
I also remember how long I’ve seen that piece of paper there. It was there fore months and months – 150 days to be exact! Then one day I saw a “sold” sign and I thought “well, finally this house gets sold off”, but I assumed that it was a matter of the same Realtor waiting long enough for the right buyer to come along to make an offer. I didn’t realize that Darren had sold it in 5 days. That’s impressive.
5. It’s got CAUSE. I vaguely remember that Darren was involved in some charity causes, I had to look at his blog to remember that it was “Darren’s 2010 Seva Challenge” but the key is, I remembered there was a cause. It does make him stand out in my mind.
Anyway, Darren I’m going to be honest and tell you that your circular will make its way into the recycle bin too, but yours got way more of my eyeball time.
And I can’t believe I’m actually writing a blog post about a realtor circular. But I like to reward “good business practice” when it comes to circulars. Keep up the good work, Darren!